# identity.md

## Organization Overview
- **Company Name:** Ruby and Jenna
- **Mission:** To deliver fun, fresh, and reasonably priced fashion trends, curating pieces that serve the New York Girls’ lifestyle for the young and the young minded.
- **Company Structure and Legal Entity:** A company founded and owned by women.
- **Founded Date and Location:** Founded in 2009, with a focus on the New York lifestyle.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Barbara Lubel and Jenna Librett, co-founding mother and daughter duo. (See: https://rubyandjenna.com/pages/about)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to a fun, fresh, and reasonably priced approach to fashion, driven by a woman-owned and operated ethos.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a fashion retailer, curating and delivering current trends.
- **Location(s) and Geographic Presence:** Primarily serves the New York lifestyle, with an online presence.
- **Key Partnerships and Affiliations:** Details forthcoming.